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Research papers

You'll have to see this!

In 2002, in collaboration with MarketResponse Netherlands, Ster devised a new method for the measurement of the processing of television ads by audiences.This paper will describe how this method was developed and how it is used for measuring ad...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Bas de Vos, Marije Andela
June 18, 2004
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Citation

de Vos and Andela (2004a, June 18). You'll have to see this! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/you-ll-have-to-see-this-


Research papers

Passive VS. button pushing

The authors report findings from an extensive analysis comparing two TV meter panels in Quebec and Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM). Paramount in this comparison is the passive nature of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 18, 2004
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Citation

Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passive-vs-button-pushing


Research papers

Can audiences of new or existing programmes be predicted reliably?

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.This paper describes the work that...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Andrea Armellini, Cesare Malara, Sacha Monotti
June 18, 2004
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Citation

Armellini, Malara and Monotti (2004a, June 18). Can audiences of new or existing programmes be predicted reliably? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-audiences-of-new-or-existing-programmes-be-predicted-reliably-


Research papers

Gargling with Pepsi

The marketing opportunities available to the advertising and media industry have increased greatly over the past decade. Whilst we are able to measure the effect of traditional communication channels relatively well, what do we really know about the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Atul Phadnis, Julie Petersen
June 18, 2004
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Citation

Phadnis and Petersen (2004a, June 18). Gargling with Pepsi. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gargling-with-pepsi


Research papers

The beauty of enhanced TV

ABC Television and Initiative conducted research to quantify the impact of Enhanced TV (ETV), an interactive application employed during the primetime broadcast of Miss America on ABC Television, September 20th, 2003.Respondents were grouped into two...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: David Ernst, Rachel Mueller-Lust
June 18, 2004
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Citation

Ernst and Mueller-Lust (2004a, June 18). The beauty of enhanced TV. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beauty-of-enhanced-tv


Research papers

Better television audience measurement through the research integration of set-top box data

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-top boxes in 6,292 homes in one U.S. market.The...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bill Harvey
June 18, 2004
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Citation

Harvey, B. (2004a, June 18). Better television audience measurement through the research integration of set-top box data . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-the-research-integration-of-set-top-box-data-


Research papers

Getting an IPG

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Fontana Fitzwilson, Stan Seagren
June 18, 2004
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Citation

Fitzwilson and Seagren (2004a, June 18). Getting an IPG. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-an-ipg


Research papers

Idolised advertising

This paper sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.The nature of the program offers multiple touch points for viewers to form bonds with the event....

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Jim Alexander, Doug Peiffer
June 18, 2004
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Citation

Alexander and Peiffer (2004a, June 18). Idolised advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/idolised-advertising


Research papers

Radio zapping

This paper reports on switching during radio advertising, based on analysis of GfK Media GB's survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol audience measurement technology. Bringing the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Lex van Meurs, Nick North
June 17, 2004
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Citation

van Meurs and North (2004a, June 17). Radio zapping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-zapping